How much thought and effort did you put into creating your rental ad? Many property owners create an ad when they list the property for the first time. They then recycle and reuse this ad whenever they need to market the property. This is doing the property a disservice. Chances are, when you first created the ad, you didn’t know as much then as you do now about the rental market. Perhaps you’ve made changes and upgrades to the property. The surrounding community demographics could have changed. If you aren’t revising and optimizing your rental ads, you aren’t getting the response rate that you could from them.
Keep these five tips in mind when revamping your rental ads and see the difference for yourself.
1. High-Quality Photos
Having high-quality, professional-looking images is a must for having a successful rental ad. If you don’t have any pictures, people will assume the worst of your property. They will scroll right by your ad and not even consider it. The same applies if you only have one picture of the front of the house. The assumption is that you aren’t posting images because the house is a mess. Bad pictures are slightly better, but they don’t showcase your rental home to its full potential. This can even hurt your listing by portraying your property darker than it really is or by creating the illusion that the rooms are smaller than they really are.
2. Attention-Grabbing Headline
An attention-grabbing headline is a must. No, this does not mean using all caps. Instead, read through other local property ads and get an idea of what other people use. Then do something different. Create a headline that speaks directly to your target tenant. It should be descriptive and to the point. Someone reading through headlines should take note, identify with it, and be intrigued to read more.
3. Highlight the Best Features
Feature the most desirable and impressive features front and center. Put these features first so that you immediately grab the reader’s attention and entice them to keep reading. Learn about what your ideal tenant is most interested in and highlight those features first. That way, you rental advertisement speaks directly to your target audience.
4. The Price
Don’t hide the most important information. Use the monthly rent to screen interested potential tenants. If someone can’t afford the rent, they won’t contact you. This saves you time. It’s also important to list what’s included with the rent. This helps people understand what their monthly budget would need to be. For example, do you include utilities, internet, cable, or law service? If you don’t include these in the rent, it’s helpful to include what the average monthly fee is for the home. If you charge an application fee, include this information.
5. Call To Action
Your rental ad’s purpose is to convince people to apply. Finish your advertisement with a call to action. This is an action statement that tells people to do something. It should be direct and specific about what you want people to do. Doing this can improve the response rate of your ads.
Create a High-Quality Rental Ad
Follow these tips and create a high-quality ad for your rental property. Start by hiring a professional real estate photographer to take pictures of your property. Then craft an attention-grabbing headline and a listing that highlights the property’s most desirable qualities. Add the monthly rent and what’s included. Finish with a call to action that tells people to contact you and apply.
Contact our skilled team today and let our experienced property managers help you craft effective rental ads.
