When was the last time you assessed what you are doing to market your rental property? If you have been doing the same thing for as long as you can remember, then you are overdue for a marketing overhaul. Improving your rental property marketing efforts increases your property’s visibility. This translates to better and more applicants and reduced vacancy rates.
Try out these five 2022 marketing trends for your rental properties next year.
1. Increased Use of Social Media
Social media will continue to become more important as we move into 2022. You can utilize social media more for the marketing of your rental properties. Create social media profiles and promote your properties. You can showcase pictures of the properties, talk about the improvements you’re making, and advertise vacancies. Make your posts shareable so that your followers and connections can share your properties with their connections.
2. More Extensive Photography
Do more than provide basic pictures of the home. Add pictures of each bedroom, the backyard, and any unique architectural features of the home. Hire a professional photographer who can help you create some interesting shots. Have the property staged to help potential tenants imagine themselves living in the home.
3. Videos and Virtual Walkthroughs
Take your rental property marketing a step further by creating a video or virtual walkthrough. This has become more popular since COVID, as people are less likely to view properties in person. There are a couple of ways you can go about making a walkthrough video of your rental property. You could take several detailed images and turn them into a slideshow that “walks” someone through the property. For a more realistic experience, you could record a video as you walk through the property. Provide commentary, and you can go into further detail about the home’s features.
A third and more expensive option is to hire a company to create a virtual walkthrough. There are 3D rendering services like Matterport, Asteroom, or CloudPano. If you’re unsure how to make a virtual walkthrough, consulting, a property manager can help. Their experience and expertise can guide you through the process.
4. Focus on a Niche
Generalized marketing is phasing out. Rental property owners are following other businesses’ footsteps by focusing their marketing efforts on a specific niche. First, create a persona for the ideal tenant for each of your properties. Then create a rental listing that speaks directly to that persona. For example, if you have a home with several bedrooms, then perhaps you should target families who would appreciate the extra space. If you have a property located near parks, then you could target tenants who are outdoor enthusiasts. A small property located downtown could be perfect for a young professional.
Be careful not to violate any fair housing laws in your listing. While you can have a tenant persona in mind, you shouldn’t exclude tenants that could violate these protections.
5. Become a Local Expert
Talk about more than just the property in your listings. Become an expert in the surrounding area. Sell potential tenants on the lifestyle they could have when living in your rental property. Depending on the tenant persona you have in mind, you could highlight the quality of the local schools, talk about the restaurants and nightlife, or the attractions.
Improve Your Rental Property Marketing for 2022
When you improve your marketing efforts, you can enjoy a better return on your rental property investment. More effective marketing means more people will see your listings, and you should have more applicants. This reduces the vacancy rate of your properties and increases your profits.
Contact our team of skilled property managers and let us help you ramp up your rental property marketing efforts for 2022.
